Deák Árpád

Deák Árpád

Deák Árpád

Sales Director Austria & Eastern Europe | Emarsys eMarketing Systems AG

Responsible of Emarsys´Business Development in Austria & across Eastern Europe

As Sales Manager at Emarsys for Eastern Europe I am responsible for developing new business within the region.

Emarsys is the cloud based software of some of the world’s smartest customer engagement marketing, with over 1000 clients in 120 countries using our technology, including industry leaders such as eBay, Volvo, Garmin, Zalando Lounge and Sky.

Our vision is that consumers love the way Emarsys clients treat and communicate with them, rewarding them with unsurpassed loyalty and higher lifetime revenue. Our eMarketing Suite is the integrated technology that makes that possible: in a single interface the eMarketing Suite empowers clients to automate personalised campaigns across channels, based on each individual consumer’s behaviour. With the Suite, dramatically increasing customer lifetime value is truly achievable.

Title of the presentation would be: “Artificial Intelligence Marketing – Revolutionizing the Marketer´s role”

Today’s marketers are overworked, and facing incredible pressure to both deliver exceptional customer experiences, and drive revenue. Marketers face challenges when it comes to finding the time, resources, and expertise required to organize and analyze high volumes of data and then apply the results to optimize marketing efforts. As a result, they remain unable to reach the level of personalization consumers are growing to expect. We´ll take a look at:

  • Problems marketers face in today’s competitive landscape
  • How marketers can empower themselves with technology
  • What are Artificial Intelligence Marketing and Omnichannel Marketing approaches and how can a marketer use them to achieve new levels of success